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GA4 & Google Tag Manager (GTM) Implementation & Audit
Complete GA4/GTM setup, event tracking, conversion tracking, custom data layers, debugging, migration, and tracking audits.
I help businesses collect accurate, trustworthy data — building analytics and tracking systems that turn everyday marketing activity into decisions worth acting on.
I specialize in web analytics, conversion tracking, server-side tracking, and data-driven insights that help businesses make smarter decisions and grow with confidence.
Analytics & tracking across the platforms businesses use to grow.
Complete GA4/GTM setup, event tracking, conversion tracking, custom data layers, debugging, migration, and tracking audits.
Google Ads, Meta/Facebook Ads, TikTok and other advertising-platform conversion tracking, including Pixel, CAPI, enhanced conversions, and accurate attribution.
Server-side GTM implementations using Stape, including GA4, Meta CAPI, Google Ads, TikTok, deduplication, event matching, and first-party tracking.
Consent Mode v2, CMP implementation/audits, GDPR/CCPA-related tracking configurations, cookie consent, and ensuring analytics/marketing tags fire correctly based on user consent.
Verified credentials behind the work Professional certifications in Google Analytics and Google Tag Manager supporting accurate measurement and tracking.
This certification demonstrates hands-on knowledge of using Google Analytics to measure website activity, understand user interactions, and build reliable measurement foundations for marketing performance.
The certification focuses on building and managing advanced tracking setups through Google Tag Manager, including structured data collection and reliable event-based measurement.
The certification focuses on building and managing advanced tracking setups through Google Tag Manager, including structured data collection and reliable event-based measurement.
A repeatable setup structure covering data layer design, event naming and conversion validation.
First-party server container setup with GA4, Meta CAPI and deduplication handling.
CMP integration and tag behaviour aligned with user consent states.
